The Box Office at Your Fingertips

TicketForEvent is a tool that gives organizers the opportunity to promote their events and make online ticket sales

The story of TicketForEvent is a story of a great challenge that proved difficult from the beginning: offering a new service in the area of CIS, characterized by local consumers quite reluctant to innovation in general and, specifically, to innovative solutions in their work.

A winning idea can’t take root if it doesn’t meet the needs of the market and, at the same time, even the most dynamic and challenging market nothing can if the project is weak and anachronistic. Indeed, as Hennadiy Netyaha, founder of the company, well explains:

“The product should be created to fit the need of the market it is created for. You will never have a successful business if there’s no demand on your services. Or your service should innovative that much, that the need is created by you.”

“The product should be created to fit the need of the market it is created for. You will never have a successful business if there’s no demand on your services. Or your service should innovative that much, that the need is created by you”.

TicketForEvent, founded in 2011, is created for different types of events such as exhibitions, conferences, forums, workshops, seminars, corporate, cultural, entertainment and sport events. The main goal was to respond to the needs of Russian, Ukrainian and Turkish markets: to aggregate all possible local payment methods to international ones, providing a full accounting support. Developed the idea, the next step was represented by the management of the economic side (funders) and the organization of the team.

Regarding the first aspect, Netyaha believes that if an idea is valid, well-publicized in the appropriate events and obtains consent, it will come to the ears of investors even before the founders of the company go knocking on their door looking for financial support:

“If your project generates income, don’t throw all forces to find an investor. It is always better to do your job the best way you can and then go to present yourself and the results on startup events. Thus, people start talking about you and the investors get to know you even before they meet you. I consider word-of-mouth to be the best advertising and recommendation. In our case, it was an appropriate proposition in the right time”.

Finding the right people and building a team of highly skilled professionals is another crucial part of the company’s development.

“If your project generates income, don’t throw all forces to find an investor. It is always better to do your job the best way you can and then go to present yourself and the results on startup events."

“TFE is not only the abbreviation for TicketForEvent, but also for our three main principles – Trustworthy, Flexible, Efficient. We are trustworthy because we provide our customers and their clients only with a reliable service and give guarantees for security. We are flexible because we are open for changes and ready to face any challenges. We are efficient because this is the service for simple and effective ticket sales which at the same time saves event organiser’s time, resources and helps to work”.

Today, TicketForEvent is not only covering a range of diverse sectors of the market, such as entertainment and sport events, but also a wider geographical scope. In addition to the goal of becoming leader in Russia, Turkey and Ukraine, the company is planning to move into lucrative new markets: the next near-term challenge is to cover the markets of Eastern Europe and, once succeed, they will go on expanding to the rest of European countries.

In an industry where the proliferation of websites that act as intermediaries between corporations and customers for the sale of tickets may appear as a deterrent, these goals do not seem too ambitious because at the base of a startup there must be one fundamental rule, which Netyaha defines as “the ability to detect a gap in the market to find your niche”.

“Your idea may not bring anything new, but you need to have clear understanding of advantages (and focus on them) and good marketing strategy if you are entering the already shared market. As for TicketForEvent, we offered the product in the CIS market and made it of a maximum compatibility with the needs, norms and laws of the market. We provide all the necessary services to avoid problems with accounting: it’s a huge hurdle here to provide a no-problem-service in the target countries”.

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Андрей
23 Jul, 2013 Андрей
expos in europe use this software
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