Measuring the Social Media Force: A New Revolution
When the social media revolution first dawned on the business world following the networking boom of websites such as Myspace and Facebook, companies were faced with the challenge of scraping through thick layers of ‘data dirt’ to make sense of whatever industry potential lay beneath. They quickly recognised the impact the revolution was having on their businesses, but no one was quite aware of the importance of being able to measure it.
Be Brave, Be a Woman at the Top
The number of female executives of large European firms remains stubbornly small, accounting for only 13.7%. Germany ranks slightly above average with 15.6%, but it falls well behind Finland (27.1%) and France (22.3%), where quota legislations were introduced a year ago. Yet the positive results of quotas have not converted everyone. Dr Dorothee Ritz, a successful female executive who sits on the board of Microsoft Germany, opposes the legislation. In an interview with The Beginner, she explains why and suggests alternatives that she believes are more appropriate.
Survival of the SME
Surviving the Eurozone crisis – a CEO’s perspective The role of small and medium enterprises (SMEs) as the backbone of the European economy and their contribution to growth and jobs remain crucial in 2012.
From blog to business – the photographic passion of Mãe 360°
Her passion for photography started to develop early on in her life. After several years abroad developing her skills and learning with many diverse people the art of photography, Mariana Sabido came back to her hometown Lagos, Portugal, and started her own business as a professional photo-shooter.
Public-private university partnerships
The impact of the British higher education on the rest of the world does not need an introduction. Yet, investment is needed to preserve the reputation that Oxbridge built 900 years ago and to respond to high international demand. INTO’s chairman Andrew Colin, saw an opportunity in bringing the private sector into major public institutions to service international students in the UK’s higher education.
Investing in Tomorrow
Pierfrancesco Vacca talks of the young, the old, the era of globalisation and his passion for his job at NIKE
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